branding and creative identity package
Design of the branding and creative identity of the strategic partnership project PRoSPEro (Pedagogy of Robotics in the Social Professions in Europe), which is exploring how to educate the care, education and health workers of the future in how they might work with robotic colleagues.
PRoSPEro is an unusual, multi-case acronym which allowed for some exciting elements to be incorporated in the design of its logotype. The outstanding features of the logotype are the two lower-case letter Os. These two Os, or 'orbs', represent the two groups in the co-working environments which are the subject of the research being undertaken by PRoSPEro. The first letter O is incomplete, though is connected via an arc to one that is. It is through this interconnection and meeting with another similar, yet different, entity that a 'whole' is formed.
This ‘whole’ is what inspired the creation of the icon for PRoSPEro, a character device known as SPEro. The role of the SPEro icon is to communicate the objectives of PRoSPEro through a number of alternative channels and means, such as social media or promotional items. SPEro succeeds in capturing the identity of PRoSPEro in a singular format. Its characterful face recalls those of the robots that may be the subject of the project, and provides a fun face for a social care research project.
These designs were accompanied by corporate visual identity guidelines and a photography package.
PRoSPEro is an ambitious pan-European research and teaching project conducted by several universities and other partners across the continent, led by academics from the Institute of Sligo, who commissioned the design. The project team is drawn from seven universities and organisations across Europe and combines a broad span of expertise in robotics research, social care, social service delivery and pedagogy.